- The title of the publication or another product
- The specific format of the product: values for printed products are presented in millimeters (width/height); values for internet publications are presented in pixels (width/height)
- The number of pages of the new product (if it contains more than two pages)
- The color range of the printed publication or another product;
- Any requested additional services (such as hardcover, gluing, binding in coils, cutting, varnishing, etc.)
- The print run in units